Find Out What Your Customer Wants and what the Market Wants

“Just today, we got a call from a potential client who wants us to come in to teach our selling skills to their sales people. And we said to them, “What is it that your customers want and need? What is it that your customers buy?” And they said, “What’s the difference?”" Persuasion Engineering Richard Bandler and John La Valle

So what is the difference between wants and needs?

In All Marketers Are Liars Seth Godin writes “Marketers profit because consumers buy what they want, not what they need. Needs are practical and objective, wants are irrational and subjective. And no matter what you sell-and whether you sell it to businesses or consumers-the path to profitable growth is in satisfying wants, not needs.”

For example even though people may need a car, they may want a specific make and model of car like a BMW328i and often they will buy the make and model that they want rather than a basic car.

So I set out to design a simple process to find out what your customer wants that I want to share with you.

Step 1: Create a new habit of gathering data

Imagine that you are an anthropologist who is visiting a new tribe for the very first time and you do not know anything about the tribe.

What questions are on your mind?

What are you curious about?

How will you record the data?

Why gather data? So that you can later compare it with data that you have gathered from other existing and potential customers, look for patterns and turn it into information that you can use to better meet their wants.

Step 2: Ask your Existing Customers

I have found that the direct approach often works best.

Ask your existing clients

“What do you want from my company?”.

You may even find that, when you are really listening, there are many clients who will give you all the information you need without you even having to ask for it directly.

As well as asking them face to face, you can ask them by telephone or email and you may also want to come up with a list of ten more in depth questions that you can turn into a mini survey on the web (there are several online tools available, some of which are free).

Step 3: Create a mind map to record the information

An essential skills in the taking in information is to use a mind map. This will enable you to structure the information in a way that makes sense to you.

Step 4: Do some keyword research on the internet

There are several tools available on the internet that will enable you to discover the precise search terms that potential customers are searching for in Google which is a great way to do market research.

Step 5: Identify patterns in the data

Once you have gathered enough data from each source you can make comparisons, look for patterns and draw conclusions on what your customers and the market wants. interim executive recruitment : 3pl Warehouse : Bank Customer Survey

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All online marketers are always searching for more ways to create an income online, add opt-ins to their e-mail list, and more members to their business. What are their choices? Article writing, affiliate marketing, blogging, and a lot of other marketing methods are useful to some degree but take a lot of time.

I’ve tried different passive methods and found one that has all the perfect ingredients. Any great passive system starts with a well-designed site, a method to close deals, up-sell your paid clients, and comes at a cheap cost.

The Chameleon Auto Business Builder lets the online marketer to have another place to do that. The system is a turn-key marketing system which puts Pay per Click ads on the search engines.

In Touch Marketing, it gives a service which provides ad placement, campaign management, website setup, and professionals to hold up-sell webinars for your main opportunity once they purchase in the system. The great part is its all covered in the monthly charge.

The package costs cheaper than some Pay per Click campaigns on Yahoo. Here’s the way it works: Once you join to the Internet marketing system, the company puts up a turn-key site for you, adds a professional AdWords advertisement which does the selling and creates traffic, and places advertisements on the internet to attract opt-in leads. The attracted people opt-in then the marketing system is explained, they’re closed, and you make an affiliate commission. All the leads go to your e-mail list. This all occurs passively.

The advantages of this system are that you have a professional members working on your team.

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What is business interruption insurance, and how do I know if I need it?

In the event of covered property damage claim at an insured business location, this type of insurance would compensate you for lost revenue resulting from the damage to your property, as estimated by a review of your financial records. This income would allow you to ensure that your ongoing overhead and employees’ salaries are covered while your business gets back on its feet. For instance, you’re covered for those bills that don’t stop coming just because your business is temporarily shut down, such as utilities.

Any small business that could be forced to temporarily close as a result of unexpected losses from physical property damage could benefit from small business interruption insurance. You might also see this specific coverage referred to as “business income coverage,” or “earnings insurance.” You may also wish to consider extra expense insurance, which pays additional expenses you may incur to keep your business running at a temporary alternative location.

What would business interruption insurance compensate me for in the event of a business shutdown?

Most business interruption insurance policies cover two or three areas:

- Based on your financial records, profits you would have earned had your business not been forced to temporarily shut down.

- Operating expenses, including utilities, that you must pay even while your business is non-operational.

- Expenses related to relocating and operating from a temporary location during repairs (this “extra expense insurance” is not automatically included in all policies, so read the fine print)
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It’s no secret to entrepreneurs that the business world is changing, and FAST. Models that used to bring in clients and money no longer do, and you may feel confused and overwhelmed trying to keep up with all the current trends.

One element has now emerged as a leader in determining success, and that’s creating relationships. It’s always been important, but in this new world of information and opportunity overload, we’ll rely more and more on our relationships to inform us, to create truly valuable opportunities, and to clarify which pathways we should take.

The ability to initiate and nurture relationships is now one of the most important business skills you can develop. It’s also great fun to connect with new people, so you benefit yourself on several different levels.

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